Jash began his journey in 2018 as an editor, learning rhythm, emotion, and the structure of storytelling. He later transitioned into assistant direction before joining a multinational company, where he produced and directed advertising films and branded content across India and the Middle East for brands such as Mahindra, Samsung, Dyson, Mondelez, Nutella, Mashreq, Siemens, RIBA, and Mercedes. This phase gave him a grounded understanding of commercial workflows, client expectations, and cross-regional execution.
Driven to refine his visual craft, Jash pursued formal cinematography training at Prague Film School, sharpening his eye for light, movement, and image-making. After graduating, he returned to India with a stronger creative voice and a broader technical foundation, merging his production experience with his capability behind the camera.
Today, Jash continues to produce while also directing and shooting commercial films, developing a visual language rooted in clarity, restraint, and emotional intention — particularly across sports, lifestyle, and FMCG-driven storytelling.