Samsung BKC at Jio World Plaza | Your playground of AI experiences
I was brought on to execute a content campaign for the launch of Samsung’s flagship Experience Store at BKC, Mumbai. This AI-powered playground is designed to offer visitors an immersive tech journey like never before.
The brief was to craft a hero video and eight reels showcasing the space through the lens of four influencers. We shot over two days, working with two influencers each day to capture authentic interactions and highlight the store’s cutting-edge offerings in a way that felt fresh and engaging for social audiences.
From concept to final edits, my focus was on blending premium visuals with a sense of curiosity and excitement, positioning the store as Mumbai’s latest landmark for innovation.
